The Shape of Business
Posted on October 15, 2013 under Storytelling with 2 comments
The way we conduct business transactions today leaves me speechless by times. We truly live in a cashless society. When was the last time that you made a purchase of any significance and hauled out a wad of bills? Even cheques are becoming obsolete. Touch screens and barcodes and chips are all the rage and it seems that, almost every day, a new way to pay finds its way into the market place.
I have become acutely aware of this as I recently purchased “square technology.” This is a system that uses a small device that attaches to your cell phone or iPad, enabling people to buy things from you, wherever you are, using their credit cards. Look around the Farmer’s Market this weekend and you’ll see what I mean. The software generates an electronic receipt that arrives in the customer’s inbox within moments of the transaction. I have been told that this device will work anywhere, even deep in the forest. I am not so certain that a bear would be all that interested in purchasing one of my books.
But it wasn’t always this way.
It is not all that long ago that the only way to pay for goods and services was cash or barter. And this marketplace still survives, although sometimes out of sight of the taxman.
If the shape of business is now square, there was an iconic store in Antigonish in years gone by that utilized cylindrical technology. The old Goodman store on the Main had an elaborate system of handling transactions. The office was located on the second floor of the building and most of the merchandise was located on the first floor. When a purchase was made and money tendered, the salesclerk would put an invoice and the cash in a cylindrical tube and place it inside another tubular structure. Then physics would take over as the device was sucked up by a giant vacuum system and just like magic, the tube would arrive in the office upstairs. Moments later, any change owing, along with a receipt, would make its way back through the labyrinth of pipes and reach its destination, landing in a receptacle containing a bag of sand to dull the sound.
When the store held its annual “White Elephant Sale” there was a lot of activity within the pipes.
And speaking of shapes, many a teenage girl bought her first bra at Goodman’s. In most cases she would be escorted by her mother and taken to a discrete section of the store, the “foundation department”, where several experienced saleswomen would assist with the fitting. This was done out in the open as the bra was fastened over the young girl’s outer clothing. It is very likely that this traumatic experience spawned the birth of Victoria’s Secret.
The son of one of the employees had a part time job at the store in his teenage years. Known as a prankster of sorts, he would occasionally buy rubber worms from the local five and dime and put them in the cylinders and beam them upstairs. The shrieks could be heard resonating throughout the store when the contents emerged in the office above.
And one Friday evening, when the streets were bustling with shoppers, he and a friend went to the third floor, grabbed a mannequin, dressed it, opened a window and tossed it out as blood curdling yells emanated from a recording device. Terrified pedestrians watched in horror as the life-like figure hurled to the ground and shattered into a thousand pieces.
Nowadays, you can do most of your shopping from the comfort of your own home – a different kind of vacuum.
Wherever you are, take a stroll down Main Street and experience some old-fashioned customer service. Great stores and great staff … priceless.